I help hotels in Kampala and across East Africa turn the December homecoming season into a packaged guest experience, and I run paid social and search campaigns for growing businesses with a small team of vetted specialist media buyers.
Lagos built a tourism economy around Detty December. Kampala has the same homecoming wave, but no hotel had packaged for it. Returning Ugandans were scattered across Airbnbs and competitor hotels, with no service, security or plan for their nights out. I built a strategy for Serena Hotel Kampala to own that guest.
The Nigerian blueprint, from my research on how Lagos hotels position for the season. Uganda's diaspora sends home more than $1.5 billion a year.
The hotels that won in Lagos stopped selling rooms and started selling experiences. Diaspora guests want to celebrate and rest without compromise, and they expect international standards of service and safety.
Diaspora ads in Facebook groups, WhatsApp and Instagram, early-bird rates, venue deals, staff briefings and a short video ad.
Launch the package, host on site every night, repost guest content and adjust shuttles and menus daily.
Report occupancy, F&B revenue and satisfaction, gather testimonials and build an email list for next year.
Size the homecoming opportunity for your property, benchmark against regional leaders, and build the case your leadership can approve.
Arrival, transport, nightlife partners and food, designed so returning guests feel understood.
Meta, Instagram, TikTok and Google ads for growing businesses. I scope goals and budget with you, a vetted specialist media buyer builds and runs the campaigns, and I manage the work and report back in plain language.
Vendor and venue coordination, guest communication and a host on the ground, backed by 50+ programs delivered across four countries.
Pick the level of involvement that fits your team. Each starts with a one-page agreement.
Full plan, marketing assets, venue partnerships and a post-season report.
Paid social or search for your business: a scoped plan, a vetted media buyer running the ads, and a plain-language report every month.
Full execution, paid as a capped share of incremental package revenue.
At Remote Year I was promoted from intern to Community Experience Manager, delivering 50+ programs and events across four countries for cohorts of 40+ remote professionals. Today I run workplace operations at a 50+ person marketing agency in Kentucky. I have spent summers volunteering in Kampala and know the homecoming season from the guest’s side.